Vixva IT Solutions

Smart & Innovative Digital Marketing

We offer Social Media Marketing (SMM) and paid advertising campaign management on Google, Facebook and other online channels. Our suite of digital marketing solutions can propel your business to the forefront of your industry. With sophisticated and transparent reporting, you can track progress even in real-time, and precisely measure your Return on Investment (ROI).

Strategic Social Media Planning

We craft tailored social media strategies that align with your business objectives and target audience, ensuring every post and campaign drives meaningful results.

Content Creation & Curation

Our creative team produces high-quality, engaging content that resonates with your audience. From eye-catching graphics and videos to compelling copy, we ensure your brand’s message stands out.

Social Media Advertising

Maximize your reach and ROI with targeted social media advertising campaigns. We design and manage ads that drive traffic, generate leads, and boost conversions across platforms like Facebook, Instagram, LinkedIn, and Twitter.

Analytics & Reporting

Make data-driven decisions with our in-depth analytics and reporting services. We track key performance metrics, measure campaign success, and provide actionable insights to continuously optimize your social media presence.

Social Media Optimization

Enhance your social media profiles with optimization techniques that improve visibility, engagement, and overall performance. We refine your profiles to ensure they align with best practices and attract the right audience.

Social Media Statistics in Sri Lanka

12.34 Million Internet Users

There were 12.34 million internet users in Sri Lanka at the start of 2024, when internet penetration stood at 56.3 percent.

21.92 million total population

The population of Sri Lanka stood at 21.92 million in January 2024

8.50 million social media users

Sri Lanka was home to 7.50 million social media users in January 2024, equating to 34.2 percent of the total population.

Gender Wise

51.9 percent of Sri Lanka’s population is female, while 48.1 percent of the population is male

32.49 million cellular mobile connections

A total of 32.49 million cellular mobile connections were active in Sri Lanka in early 2024, with this figure equivalent to 148.2 percent of the total population.

Urban vs Rural

19.4 percent of Sri Lanka’s population lived in urban centers, while 80.6 percent lived in rural areas.

7.50 million Facebook users

Facebook’s ad reach in Sri Lanka was equivalent to 34.2 percent of the total population at the start of 2024

Facebook adoption

Meta only allows people aged 13 and above to use Facebook, so it’s worth highlighting that 42.2 percent of the “eligible” audience in Sri Lanka uses Meta in 2024.

7.23 million YouTube users

Google’s advertising resources indicate that YouTube had 7.23 million users in Sri Lanka in early 2024

YouTube ads reachs

YouTube ads reached 58.6 percent of Sri Lanka’s total internet user base (regardless of age) in January 2024.

1.75 million Instagram users

Instagram had 1.75 million users in Sri Lanka in early 2024

TikTok 4.44 million users

41.1 percent of TikTok’s ad audience in Sri Lanka was female, while 58.9 percent was male.
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